{"id":4680,"date":"2025-03-12T15:08:36","date_gmt":"2025-03-12T22:08:36","guid":{"rendered":"https:\/\/stg.com\/?p=4680"},"modified":"2025-03-24T15:10:00","modified_gmt":"2025-03-24T22:10:00","slug":"escalent-introduces-ai-powered-behavioral-science-insights-model-for-the-market-research-industry","status":"publish","type":"post","link":"https:\/\/stg.com\/news\/escalent-introduces-ai-powered-behavioral-science-insights-model-for-the-market-research-industry\/","title":{"rendered":"Escalent Introduces AI-Powered Behavioral Science Insights Model for the Market Research Industry"},"content":{"rendered":"<p>Escalent launched BeSci x AI\u2122 today, a proprietary, behavioral science (BeSci) model powered by AI that produces better behavior change strategies and takes human understanding at speed to the next level.<\/p>\n<p>BeSci x AI helps businesses that are struggling to motivate behavior change. It\u2019s a custom, AI-powered classification assistant that analyzes six dimensions of behavior\u2014compared to other solutions that only analyze two dimensions\u2014and pairs the powerful model with a philosophy Escalent calls \u201cHuman-Guided AI.\u201d<\/p>\n<p>\u201cTo win, brands need more than fast and slow thinking. Our model encompasses four additional dimensions that have been proven critical to inspiring behavioral change: psychological capability, physical capability, environmental opportunity, and social opportunity,\u201d said\u00a0<a href=\"https:\/\/escalent.co\/experts\/christopher-barnes\/\">Christopher Barnes<\/a>, president of Escalent. \u201cBut to properly use the model, you need a human\u2014an expert with deep industry knowledge who validates and enhances the research by advising brands how to turn findings into business impact.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escalent launched BeSci x AI\u2122 today, a proprietary, behavioral science (BeSci) model powered by AI that produces better behavior change strategies and takes human understanding at speed to the next level. BeSci x AI helps businesses that are struggling to motivate behavior change. It\u2019s a custom, AI-powered classification assistant that analyzes six dimensions of behavior\u2014compared&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"node_moved":[],"footnotes":""},"categories":[],"tags":[],"company":[112],"class_list":["post-4680","post","type-post","status-publish","format-standard","hentry","company-escalent"],"acf":[],"yoast_head":"\n<title>Escalent Introduces AI-Powered Behavioral Science Insights Model for the Market Research Industry - STG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stg.com\/news\/escalent-introduces-ai-powered-behavioral-science-insights-model-for-the-market-research-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escalent Introduces AI-Powered Behavioral Science Insights Model for the Market Research Industry - STG\" \/>\n<meta property=\"og:description\" content=\"Escalent launched BeSci x AI\u2122 today, a proprietary, behavioral science (BeSci) model powered by AI that produces better behavior change strategies and takes human understanding at speed to the next level. 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