BeSci x AI helps businesses that are struggling to motivate behavior change. It’s a custom, AI-powered classification assistant that analyzes six dimensions of behavior—compared to other solutions that only analyze two dimensions—and pairs the powerful model with a philosophy Escalent calls “Human-Guided AI.”

“To win, brands need more than fast and slow thinking. Our model encompasses four additional dimensions that have been proven critical to inspiring behavioral change: psychological capability, physical capability, environmental opportunity, and social opportunity,” said Christopher Barnes, president of Escalent. “But to properly use the model, you need a human—an expert with deep industry knowledge who validates and enhances the research by advising brands how to turn findings into business impact.”

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The new office, located on Avinashi Road, provides dedicated space for 40 employees in the area to work on-site, as desired. Globally, Escalent has a “work smart” philosophy, providing flexibility in work location including virtual, in-office or hybrid. Coimbatore is Escalent’s third office location in India with other work spaces in Mumbai and a 400+ seat facility in Noida.

“We are delighted to open a new office in Coimbatore, which is a reflection of Escalent’s impressive growth and commitment to attracting high-caliber research and insight professionals across the country,” said Arundhati Mehrotra, EVP of Central Delivery Operations at Escalent. “This further enhances our ability to collaborate on global projects for Escalent’s impressive roster of blue-chip clients.”

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“We look forward to Abhinav’s expertise advancing our strategic initiatives and uncovering growth opportunities to keep Escalent and its business units, C Space and Hall & Partners, at the forefront of technological innovation,” said Melissa Sauter, CEO of Escalent. “Abhinav’s forward-thinking leadership will be instrumental as we continue to evolve and enhance our capabilities for our clients.”

“Kisha brings a wealth of experience and a valuable perspective to our executive team. Her passion for fostering an inclusive environment and her talent for affecting meaningful change will be an important driver of our culture,” said Sauter. “With the support of her leadership, we are eager to weave DEI into every aspect of our work, ensuring that everyone at Escalent feels respected and empowered.”

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In this expanded role, Mehrotra will strengthen Escalent’s talent pool, design delivery solutions that leverage a global model, evolve Escalent’s training and professional development framework and support new product design and innovation.

“Through Aru’s leadership, Escalent’s Central Delivery team has doubled in the past two years. We have a strong presence, with research and advisory professionals in all major cities in India serving our clients globally,” said Mundorf. “She is a consummate professional whose expertise provides agile and scalable service that helps our clients grow their business.”

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The award honors the Escalent team for its achievement using innovation to unlock insights about consumer or business trends and reflects Escalent’s thought leadership, expertise and industry-leading solutions. Recognizing a gap in the industry, Merrill partnered with Escalent to dig deeply into what attributes contribute to a strong match between advisors and investors, and to use those insights to develop a new compatibility matching tool. In September 2022, ‘Merrill Advisor Match’ was launched to the public with great success, modernizing the approach of connecting with a financial advisor across generations while placing digital and personalization at the forefront of wealth management.

“We are so proud of the groundbreaking work this team delivered for our client,” said Melissa Sauter, CEO of Escalent. “The insights they unlocked over six research studies leveraged specialized talent from across our business, and the results have helped democratize access to financial advice and demystify the experience of finding a financial advisor.”

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“Chris is an exceptional leader who is equally skilled at driving value for clients and motivating teams to achieve their goals,” said Sauter. “Years ago, Escalent set in motion a clear purpose and vision for the business, and Chris has been instrumental in helping us realize that vision and establish strong relationships with our employees, clients and shareholders. I look forward to the next chapter of Escalent’s journey with Chris serving as president.”

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Top data analytics and advisory firm Escalent announces today it has acquired C Space and Hall & Partners from Omnicom. As leading partners to some of the world’s exceptional brands, Escalent, C Space and Hall & Partners have been helping companies innovate, improve, and navigate disruption for years. Now they are coming together to create a bigger, stronger and more capable partner to the world’s leading companies, combining deep industry expertise across brands, customers and products on a focused, global market insights platform to help clients find new sources of growth.

Together, the organizations have earned trusted partner status to the world’s leading brands across fast-growing industries including Automotive & Mobility, Consumer Goods & Retail, Financial Services, Health, and Technology as well as Energy, Telecom and Travel & Tourism.

“We are very excited to put together these amazing capabilities into a focused, yet global leader dedicated to the highest quality research and insights for our clients. Together the companies create a fantastic combination of depth of expertise with scale and growth capability, while still being focused on one shared core mission. As such, the combined organization will continue to differentiate with their clients through exceptional insights and partnership,” said J.T. Treadwell, Managing Director at STG, Escalent’s financial sponsor.

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Escalent, a data analytics and advisory firm with a market-leading automotive practice, announced today it has acquired Rhein Associates and secured a partnership with Work Truck Solutions to create a commercial vehicle and fleet research and advisory practice that is unrivaled in the industry due to the combination of demand, supply, and inventory data, insights and offerings.

“The rate of change in the automotive industry is exponential, and we are committed to expanding our expertise and continuing to anticipate our clients’ needs to guide them through disruption,” said Melissa Sauter, CEO of Escalent. “These strategic moves advance our objective to deliver meaningful market insights and guidance to our clients as they navigate the rapidly transforming commercial vehicle and fleet ecosystem.”

“Combining our primary research and consulting expertise with the robust datasets from Rhein Associates and Work Truck Solutions will allow us to lead the way in commercial vehicle advisory solutions,” said Jason Mantel, managing director of Escalent’s Automotive & Mobility practice. “We’re excited to create new, combined offerings that will deliver the market insights our clients have wanted and needed but that never before existed.”

“We keep a sharp focus on the changing needs of commercial vehicle shoppers, especially given the evolution of the industry, and we work hard to develop new products, strategies and partnerships to meet those needs,” said Kathryn Schifferle, chief vision officer of Work Truck Solutions. “Partnering with Escalent is another example of how we’re continuously looking to provide even more robust data to improve the B2B shopping process.”

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Despite customer satisfaction with utility service declining from last year, the best utilities attain top Customer Effort Scores (CES) by making it easier for customers to do business with them. These results are part of the latest Q1 findings from the 2022 Cogent Syndicated Utility Trusted Brand & Customer Engagement: Residential report, a management advisory study from Escalent, a top human behavior and analytics advisory firm.

“High customer satisfaction comes down to awareness and use of offerings that make a customer’s life easier. And digital service options provide the easiest experiences for utility customers. However, many utility customers are just not aware of these offerings,” said Chris Oberle, senior vice president at Escalent. “Anticipating customer service needs and offering solutions before customers initiate contact is the new bar for top-performing utilities. Proactive and self-service options provide the greatest opportunities for exceeding customer expectations.

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Escalent, an award-winning analytics and advisory firm, today announced the acquisition of Mercator Advisory Group, a trusted research and advisory firm that serves the global payments industry. The addition of Mercator’s seasoned and talented analysts to Javelin Strategy & Research augments an industry-leading thought leadership powerhouse to support clients’ payments needs. Escalent acquired Javelin Strategy & Research in December 2019.

“Mercator offers powerful payments research and insights so we saw an excellent opportunity to expand and invest in our payments expertise,” said Melissa Sauter, CEO of Escalent. “We’re thrilled to welcome their highly respected leaders and analysts to the Escalent family.”

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